Emergen-C sought to position itself as the leading preventative supplement for multiple symptoms by providing a boost of vitamins and minerals. My task was to create a print campaign aimed around marketing the product to college students for use during final exams. I focused my concept around one main premise: college students, especially around finals, pay less attention to personal hygiene, and all definitions of the word “gross” appear irrelevant. With the line “A healthy decision for unhealthy decisions”, I place Emergen-C in line with other vitamins and supplements. By displaying problems which could be addressed by user benefits of the product, I created succinct “little moments”, which display very relatable unhealthy conditions which go unnoticed. Luckily, Emergen-C is there to proactively protect against those emergencies.

Agency: The Bull White House