Ride Like Royalty

With rideshare companies like Uber, Lift, Gett, and Via, the Taxi is under more scrutiny than ever. To create a satire on startup culture and modern design trends impeding on the heritage of the taxi, I created a micro-site which advertises a new “luxury ride service”, which also talks about the history and benefits of this service. The only catch is, there is no indication that this new ride service is a taxi until you reach the very bottom, where the user is clued in on the not-so-secret secret. It raises the question, what role does design really play in our pre conceived opinions and choices?

Now you too can ride like royalty here

(use Chrome for best results)